I used to think all it takes to make a sale online is to have a good, high-quality product and I’ll be making millions. Wrong. All it takes is a good product that indicates exactly how much value you’re going to get in exchange for the money that you pay. In the online world when you sell products that aren’t tangible, communicating value becomes extremely important - because your audience may not have a reference point. Communicating value doesn’t just come down to sharing how many pages of...